Real cover, explained

What real cover looks like, and how to choose it.

Cutting through policy jargon to explain what insurance actually protects you against, and how to pick the right cover for your life stage.

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Insurance has exactly one job: replace an income, not grow one.

Insurance exists to transfer risk — to make sure that if something happens to you, the people who depend on your income aren't left without it. The moment a policy starts promising "returns," "bonuses," or "maturity value," it has quietly stopped being pure insurance and started being a mixed, and usually mediocre, investment product wrapped in an insurance sticker.

What insurance should do

Pay out a large, guaranteed sum to your family if you die during the policy term — for a small, predictable premium. That's it. That's the whole job.

What it shouldn't be asked to do

Build your retirement corpus, beat inflation, or double as a tax-saving investment. Products that try to do both usually do neither particularly well.

The core decision

Term insurance vs. Endowment / ULIP plans.

This is the single most consequential choice in personal insurance — and the one insurance agents are financially least incentivised to steer you toward correctly, since commissions on bundled plans are typically far higher than on plain term cover.

Feature
Term insurance
Endowment / ULIP
Cover for the premium
Very high (₹1 crore+ cover for a modest premium)
Low — most of the premium funds "investment," not cover
What you get back if you outlive it
Nothing — and that's fine, you were paying for protection, not a payout
A "maturity benefit," typically at a very unremarkable return
Transparency
Simple — one number, one purpose
Complex — mixes mortality charges, fund charges, admin fees
Regulatory direction
Actively encouraged as pure protection
IRDAI's June 2024 circular explicitly bars insurers from advertising ULIPs as "investment products"

The Arthshala rule, same as we teach in Mutual Funds: decouple insurance from investment. Buy pure term cover for protection, and put your investment money into mutual funds where it can actually be seen, tracked and compared.

The question everyone asks

How much term cover do you actually need?

There's no single right number, but a common starting rule of thumb is 10–15 times your annual income, adjusted for your outstanding loans (home, car, education) and how many years your family would need support for. A 30-year-old earning ₹10 lakh a year with a home loan, for instance, would reasonably look at ₹1.5–2 crore of cover, not ₹10–20 lakh.

Income replacement

Enough for your family to maintain their lifestyle without your income, for as long as they'd realistically need to.

Outstanding liabilities

Home loans, car loans and other debts shouldn't become your family's problem after you're gone.

Future goals

Children's education, marriage, and any other big-ticket goals your income was quietly funding.

Before you sign

What actually matters when choosing a policy.

Claim Settlement Ratio

IRDAI publishes each insurer's claim settlement ratio annually — the percentage of claims actually paid out. A policy is only as good as the company's willingness to honour it.

Full, honest disclosure

Declare pre-existing conditions, smoking/drinking habits and income accurately. Non-disclosure is the single biggest reason genuine claims get rejected later.

Policy term vs. earning years

Cover should typically run until your retirement age or the point your major liabilities are cleared — not an arbitrary round number.

Riders, only if they earn their keep

Critical illness or accidental disability riders can be genuinely useful — but every rider adds cost, so add them deliberately, not by default.

The other essential policy

Health insurance isn't optional either.

A single serious hospitalisation can undo years of disciplined investing. Health cover exists to make sure a medical emergency never has to become a financial one.

Don't rely on employer cover alone

Group health cover from your employer usually ends the day you leave the job — exactly when you might need it. A personal policy travels with you.

Check the waiting periods

Most policies exclude pre-existing conditions for an initial waiting period — know exactly what isn't covered in year one before you need it to be.

Look at the sub-limits

A large headline cover amount can still leave you exposed if room-rent or procedure-specific sub-limits are low. Read past the number on the brochure.

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